Best marketing automation for roofing contractors.
Roofing jobs are high-ticket, long-sales-cycle deals. You need software that actually closes deals—not just sends emails into the void. The real differentiator is lead follow-up automation that matches your inspection-to-contract timeline, not generic drip campaigns.
Most roofing shops lose 40% of leads because follow-up is inconsistent. You need a system that reminds your crew to call back, schedules estimates automatically, and tracks which prospects are still hot after a storm. Integration with your dispatch workflow matters more than a fancy dashboard.
Vendor fit: ServiceTitan dominates if you're scaling fast and can justify custom pricing; Jobber works for lean single-location shops; Housecall Pro splits the difference; Workiz is solid for teams under 15 people; Service Fusion is the pick if you already run complex workflows and need white-glove support.
| Feature | ServiceTitanStarter | JobberCore | Housecall ProBasic | WorkizLite | Service FusionStarter |
|---|---|---|---|---|---|
| Starting price | Custom | $49 | $79 | $65 | $165 |
| Billing model | custom | monthly | monthly | per user monthly | monthly |
| Seat basis | Per technician, custom | 1 user | 1 user | Per user / month | Unlimited users (flat rate) |
| Free trial | — | 14 days | 14 days | 14 days | 14 days |
| Plan tiers | 3 | 3 | 3 | 3 | 3 |
| Headquarters | Glendale, CA | Edmonton, Alberta | Denver, CO | Tel Aviv, Israel / San Diego, CA | Irving, TX |
| Founded | 2007 | 2011 | 2013 | 2015 | 2014 |
| Company size | 2,000+ | 500-1,000 | 500-1,000 | 100-500 | 100-500 |
ServiceTitan
Glendale, CA · est. 2007
Enterprise-grade field service software for residential trades. Strong in HVAC, plumbing, electrical. Sales-led pricing.
Jobber
Edmonton, Alberta · est. 2011
Self-serve field service software favored by small-to-mid trades. Strong onboarding, transparent pricing.
Housecall Pro
Denver, CO · est. 2013
Field service operating system with strong consumer-app polish. Popular with HVAC, plumbing, cleaning.
Workiz
Tel Aviv, Israel / San Diego, CA · est. 2015
Field service software with strong call-tracking and lead-source attribution. Growing in HVAC and locksmith verticals.
Service Fusion
Irving, TX · est. 2014
Flat-rate field service software (no per-user pricing). Targets cost-sensitive growing trades businesses.
Cross-references
Where else to look.
Bottom line
Bottom Line: ServiceTitan is the default for roofing contractors who want seamless CRM-to-marketing automation that actually understands job costing and seasonal campaigns. Choose Jobber if you're under 10 techs and need simplicity over sophistication. Pick Housecall Pro if your team relies heavily on mobile job updates and wants marketing tied directly to completion workflows. Start with ServiceTitan's free trial—it's built for roofing's unique sales cycle and won't waste your setup time on features you'll never use.