Best marketing automation for electricians.
Electricians live or die by repeat customers and referrals. You need software that actually closes jobs—not software that looks pretty in a demo. The difference between a platform that integrates with your dispatch workflow versus one that sits isolated is the difference between automating real revenue and wasting monthly fees.
Most electricians run lean. You can't afford to hire a marketing person. Your platform needs to handle follow-ups, reminders, and customer re-engagement automatically, tied directly to your jobs and invoices. That's non-negotiable.
Vendor fit: - ServiceTitan: enterprise shops with dedicated marketing staff or multi-location operations - Jobber: solopreneurs and small crews prioritizing affordability without sacrificing core automation - Housecall Pro: teams wanting solid automation with mobile-first job management - Workiz: shops seeking European-style simplicity and transparency - Service Fusion: larger operations needing advanced CRM and lead scoring
| Feature | ServiceTitanStarter | JobberCore | Housecall ProBasic | WorkizLite | Service FusionStarter |
|---|---|---|---|---|---|
| Starting price | Custom | $49 | $79 | $65 | $165 |
| Billing model | custom | monthly | monthly | per user monthly | monthly |
| Seat basis | Per technician, custom | 1 user | 1 user | Per user / month | Unlimited users (flat rate) |
| Free trial | — | 14 days | 14 days | 14 days | 14 days |
| Plan tiers | 3 | 3 | 3 | 3 | 3 |
| Headquarters | Glendale, CA | Edmonton, Alberta | Denver, CO | Tel Aviv, Israel / San Diego, CA | Irving, TX |
| Founded | 2007 | 2011 | 2013 | 2015 | 2014 |
| Company size | 2,000+ | 500-1,000 | 500-1,000 | 100-500 | 100-500 |
ServiceTitan
Glendale, CA · est. 2007
Enterprise-grade field service software for residential trades. Strong in HVAC, plumbing, electrical. Sales-led pricing.
Jobber
Edmonton, Alberta · est. 2011
Self-serve field service software favored by small-to-mid trades. Strong onboarding, transparent pricing.
Housecall Pro
Denver, CO · est. 2013
Field service operating system with strong consumer-app polish. Popular with HVAC, plumbing, cleaning.
Workiz
Tel Aviv, Israel / San Diego, CA · est. 2015
Field service software with strong call-tracking and lead-source attribution. Growing in HVAC and locksmith verticals.
Service Fusion
Irving, TX · est. 2014
Flat-rate field service software (no per-user pricing). Targets cost-sensitive growing trades businesses.
Cross-references
Where else to look.
Bottom line
Bottom Line
ServiceTitan is your default choice—its marketing automation integrates seamlessly with job dispatch and customer data, letting you nurture leads without manual work. Choose Jobber if you're under 5 techs and need simplicity over sophistication. Pick Housecall Pro if SMS campaigns matter more than email sequences. Go Workiz if you want affordable automation with strong scheduling hooks. Select Service Fusion only if you're running 20+ techs and need enterprise-grade reporting. Start with a free trial of ServiceTitan to see how automation connects to your actual job pipeline.