Best lead generation for roofing contractors.
Roofing jobs are high-ticket, seasonal, and weather-dependent. You need leads that convert fast—before a homeowner calls your competitor or decides to delay. Generic lead sources waste your money. You need a system that captures local intent, integrates with your scheduling, and tracks ROI per job.
The gap between a lead and a signed contract is where most roofing contractors hemorrhage money. Your platform must automate follow-up, manage seasonal demand swings, and show you exactly which channels actually close jobs.
Vendor fit: - ServiceTitan: Enterprise teams managing high volume and complex operations. - Jobber: Solo operators or small crews prioritizing simplicity over features. - Housecall Pro: Growing shops needing mobile-first job management. - Workiz: Mid-size teams balancing affordability with lead tracking. - Service Fusion: Established contractors running multiple crews and revenue streams.
| Feature | ServiceTitanStarter | JobberCore | Housecall ProBasic | WorkizLite | Service FusionStarter |
|---|---|---|---|---|---|
| Starting price | Custom | $49 | $79 | $65 | $165 |
| Billing model | custom | monthly | monthly | per user monthly | monthly |
| Seat basis | Per technician, custom | 1 user | 1 user | Per user / month | Unlimited users (flat rate) |
| Free trial | — | 14 days | 14 days | 14 days | 14 days |
| Plan tiers | 3 | 3 | 3 | 3 | 3 |
| Headquarters | Glendale, CA | Edmonton, Alberta | Denver, CO | Tel Aviv, Israel / San Diego, CA | Irving, TX |
| Founded | 2007 | 2011 | 2013 | 2015 | 2014 |
| Company size | 2,000+ | 500-1,000 | 500-1,000 | 100-500 | 100-500 |
ServiceTitan
Glendale, CA · est. 2007
Enterprise-grade field service software for residential trades. Strong in HVAC, plumbing, electrical. Sales-led pricing.
Jobber
Edmonton, Alberta · est. 2011
Self-serve field service software favored by small-to-mid trades. Strong onboarding, transparent pricing.
Housecall Pro
Denver, CO · est. 2013
Field service operating system with strong consumer-app polish. Popular with HVAC, plumbing, cleaning.
Workiz
Tel Aviv, Israel / San Diego, CA · est. 2015
Field service software with strong call-tracking and lead-source attribution. Growing in HVAC and locksmith verticals.
Service Fusion
Irving, TX · est. 2014
Flat-rate field service software (no per-user pricing). Targets cost-sensitive growing trades businesses.
Cross-references
Where else to look.
Bottom line
ServiceTitan is the default for roofing contractors who need integrated lead gen, CRM, and job management without platform-switching. Choose Jobber if you're solo or a two-person crew wanting affordable lead capture without complexity. Pick Housecall Pro if your roofing business also handles gutters or other home services and you need multi-trade flexibility. Select Workiz if lead quality matters more than volume—its AI-powered matching reduces tire-kickers. Go Service Fusion only if you're managing 15+ techs and need enterprise-grade reporting. Start with a free trial of ServiceTitan to see how its lead routing cuts your response time in half.