Best lead generation for electricians.
Electricians hemorrhage money on bad leads. You need a platform that filters qualified homeowners before they hit your queue—not one that dumps every inquiry in your lap. Lead quality beats volume every time.
Your CRM should integrate with Google Local Services Ads, Facebook, and your website without friction. It should also track which channels actually convert so you stop throwing money at dead sources. Speed matters too: first responder wins the job.
Who fits where: ServiceTitan for shops doing $2M+ needing enterprise customization; Jobber for lean operations under five trucks; Housecall Pro for balanced features at mid-market pricing; Workiz for teams wanting simplicity; Service Fusion for shops that demand heavy-duty automation.
| Feature | ServiceTitanStarter | JobberCore | Housecall ProBasic | WorkizLite | Service FusionStarter |
|---|---|---|---|---|---|
| Starting price | Custom | $49 | $79 | $65 | $165 |
| Billing model | custom | monthly | monthly | per user monthly | monthly |
| Seat basis | Per technician, custom | 1 user | 1 user | Per user / month | Unlimited users (flat rate) |
| Free trial | — | 14 days | 14 days | 14 days | 14 days |
| Plan tiers | 3 | 3 | 3 | 3 | 3 |
| Headquarters | Glendale, CA | Edmonton, Alberta | Denver, CO | Tel Aviv, Israel / San Diego, CA | Irving, TX |
| Founded | 2007 | 2011 | 2013 | 2015 | 2014 |
| Company size | 2,000+ | 500-1,000 | 500-1,000 | 100-500 | 100-500 |
ServiceTitan
Glendale, CA · est. 2007
Enterprise-grade field service software for residential trades. Strong in HVAC, plumbing, electrical. Sales-led pricing.
Jobber
Edmonton, Alberta · est. 2011
Self-serve field service software favored by small-to-mid trades. Strong onboarding, transparent pricing.
Housecall Pro
Denver, CO · est. 2013
Field service operating system with strong consumer-app polish. Popular with HVAC, plumbing, cleaning.
Workiz
Tel Aviv, Israel / San Diego, CA · est. 2015
Field service software with strong call-tracking and lead-source attribution. Growing in HVAC and locksmith verticals.
Service Fusion
Irving, TX · est. 2014
Flat-rate field service software (no per-user pricing). Targets cost-sensitive growing trades businesses.
Cross-references
Where else to look.
Bottom line
Bottom Line
ServiceTitan is your default—it generates leads through its native marketplace and integrates seamlessly with existing job management. Choose Jobber if you're under 5 technicians and need the cheapest entry point with solid lead quality. Pick Housecall Pro if you want lead gen bundled with transparent pricing and a mobile-first workflow. Select Workiz if you're outside the US and need localized lead sources. Go Service Fusion only if you're already deep in their ecosystem and need enterprise-level lead routing. Start with a free trial of ServiceTitan or Jobber based on your team size.