The byline behind the picks
Daniel Park.
12 years in trades operations.
Daniel spent twelve years inside trades businesses before he started writing about the software that runs them — first as ops manager at a 30-tech HVAC shop in Phoenix, then as VP Operations at a regional roofing firm. He has implemented six field-service platforms personally and migrated off three of them.
House rules
How we work.
№ 01 — Independent
Picks come from years running ops, not from briefings.
No vendor pays to be listed, ranked higher, or recommended. No demos shaped this content, no embargoes apply. The skip list proves the rest.
№ 02 — Pricing verified weekly
Every price has a date next to it.
Pricing comes from the actual vendor pricing pages every week. When tiers change, you see it the next day — not six months later when someone notices.
№ 03 — Cut to your trade and stage
Solo, small crew, scaling — we cut the data three ways.
A solo plumber doesn't buy the same software as a 30-tech HVAC shop. The recommendations are stage-aware and trade-aware by design.
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